MDA
How we made a Kiwi the most
popular choice in South-East Asia
When the world’s largest marketer of kiwifruit wanted to increase
their share in the fruit bowl across South-East Asian markets – including
Australia – we needed our kiwi to speak seven languages. Packed full of
zesty Vitamin C, we made sure everyone walked the kiwi walk and talked
the kiwi talk to feel alive with Zespri.