Our hallways at LOUD are populated by an eclectic bunch of writers, wranglers, darers and dreamers. Collaborative and constructive, ideas are our currency and we don’t care who has them. We work smart, play fair, and when we do finally sleep, it’s well. LOUD is a proudly independent, full-service, slightly dysfunctional and dynamic ideas institution. Bikes, preconceptions and egos can all be checked at the door.

Out Loud


  • Gerry Cyron Partner & Planning Director

    Gerry is LOUD. As in you’ll hear him from across the room. In fact, some days you can even hear his passionate voice from over the bridge. And his passion is for great work. Work, which he’ll of course tell you, comes from great strategy. And he’d definitely know, because he’s done enough of it. Gerry was even voted the world’s second most awarded Planner in the 2013 Gunn Report. Which is really good btw.

  • Lorraine Jokovic Partner & CEO

    Lorraine’s vast depth of industry experience and knowledge allows her to successfully navigate the roles of CEO and client whisperer across a broad range of categories. Highly regarded throughout the multicultural and cause related sectors, Lorraine’s expertise is often sought and greatly valued. Being the most responsible of the partners also makes Lorraine the official holder of the often-flicked agency ‘off switch’.

  • Steven ThomsonPartner & ECD

    With two decades of experience spanning across several continents and hairstyles, ECD Steven Thomson leads the agency’s diverse and experienced creative department. At LOUD however, it’s always the ideas that ultimately decide what gets made. Steven is charged with recognising and crafting these through to high-hanging fruition.

  • Paul BennellHead of Art

    Paul is in charge of the agency wine ordering and all other things artsy. As well as a keen visual eye, Paul is also a world-class ideas guy with many awards to his name including a Grand Prix Cannes Lion and the prestigious 1995 Cleo Bachelor of the Year title.

  • Tom HartneyHead of Innovation

    Tom is literally a head of innovation. UX, UI & Gamification are like porn to this quietly spoken, yet extremely hardworking individual. Tom knows a helluva lot and what little he doesn’t, he picks up very quickly.

  • Steve Dubé Head of Production

    A recent addition to the LOUD team, Steve brings a level of knowledge and experience to the business that only a budgie smuggling, Northern Beaches dad possibly could. A bigger smile and steadier pair of hands you wont find.

  • Gemma TugbyGroup Account Director

    Now in her 7th year at LOUD, Gemma brings a wealth of experience to the team from both an agency and client perspective. Being the mother of 2 very small children helps her understanding and seamless interaction with both the Creative and Planning departments. Gemma’s expansive vocal range also saves a great deal on telephones and other communication devices.


Guess what brands? You no longer have a right to be heard. None whatsoever. In today’s crowded, innovative and evolving marketplace, that right to be heard has to be earned, and it’s maybe not the way you once thought.

Simply putting a hand up and waiting for a consumer hi-five will now only leave you hanging. Brands now need to interact with their audience in an organic, engaging, culturally relevant manner or as we say, with Cultural Potency.

Loud Clients


If you like what you’re seeing here and are keen to partner with an organisation that will not only help you to achieve what you want but all of what you need, then just give us the ball.

  • StreetGround Floor, 41 McLaren Street
    North Sydney, NSW 2060

  • Phone+61 (0)2 9964 7000

  • Emailinfo@loud.com.au